About Us
UAE's finest fashion, delivered with love
We Are Special
Expert wardrobe styling from the industry's top stylists.
Customization Design
Mulberries offers personalized fashion solutions, tailoring unique designs to meet your individual style preferences.
Premium Quality
Our boutique ensures the highest quality materials and craftsmanship in every piece, delivering lasting luxury.
Customer-Friendly Approach
We prioritize your satisfaction with a seamless shopping experience, from personalized assistance to flexible returns.
Online & Offline Stores
Mulberries operates both online and in-store, offering accessible, convenient shopping experiences across the UAE.
Our Story
Offering a unique and stylish perspective on fashion.
It all started in 2013 when Geethy Sobin, a fashion enthusiast, saw an opportunity to bring high-quality stylish clothing to the UAE. Started as an online boutique, Mulberries set a simple yet powerful trend in the fashion industry — accessible, affordable and aspirational in every way.
With Geethy Sobin's clear passion to serve fashion, we were able to make a mark amidst the fast-growing pace, by giving utmost importance to our valued customers. We listened to customer feedback, and it led us to give a seamless shopping experience. What started as a boutique with a small collection soon blossomed into a go-to destination for fashion lovers across the UAE.


Who We Are
Expert wardrobe styling from the industry's top stylists.
Mulberries is more than just an online store — we are a community of fashion enthusiasts, driven by the desire to make high-end fashion accessible to all. Founded by Geethy Sobin, we have branches across the UAE, constantly evolving to meet the needs of our diverse customer base.
Our Vision
Our vision is to enhance the trend in every way by giving it a unique blend of our own. As one of the leading online fashion destinations in the UAE, we aim to set the standard for excellence by innovating our offerings and enhancing the digital shopping experience.
Mulberries envisions a future where every individual feels empowered through fashion, and we are dedicated to expanding our reach, maintaining sustainability, and promoting inclusivity in the fashion world.
Our Mission
At Mulberries, we aim to empower individuals to express their uniqueness by providing access to high-quality, trend-driven fashion. We are committed to creating an online shopping experience that is as dynamic and diverse as our customers.
We offer a curated collection of clothing that enhances identity, because fashion speaks volumes. That is one reason we continually upgrade ourselves, striving to bring the latest trends to the UAE market while maintaining exceptional quality and affordability.
Testimonials
What Our Customers Say
Excellent service at Mulberries. I had two dresses and the fit was perfect on the first try. The staff was very attentive and delivered ahead of schedule. Highly recommend. The quality is amazing, and it was shipped very quickly. Thank you Alan, you were so helpful and friendly — I will definitely be a returning customer.
Anjana Ks
Local Guide · 7 reviews · 2 photos · 7 months ago
Today we visited the store, as we usually do, because it has become one of our favorite places to shop for my wife. She loves coming here, and every visit feels special. The supporting staff, especially Asha, is always friendly and helpful.
shihab habeeb
Local Guide · 10 reviews · 136 photos · 9 months ago
I purchased 4 salwars within just 30 minutes because Mr. Aneesh understood my preferences from our very first conversation. His service was excellent.
Anu Mary Thomas
4 reviews · 1 photo · 3 months ago
Had an amazing shopping experience at Mulberries, Madina Mall! The store offers a great selection of products, excellent customer service, and a welcoming atmosphere. Highly recommended — Mr. Harris and Ms. Rajula were wonderful.
Naresh kumar
10 reviews · 2 photos · 3 months ago
Very good collection. Asha is extremely helpful and attentive when it comes to selecting dresses. She understands our style preferences and gives honest, thoughtful suggestions. Shopping with her is a delightful and stress-free experience.
Rahmathunnisa
1 review · 11 months ago
Have lots of good collection and for that 5 star. Very supportive and smiling staff.
Holiday mining
Local Guide · 118 reviews · 186 photos · 3 years ago
I actually went to buy just one kurta set because I loved their collection, but I ended up purchasing two outfits — a co-ord set and a kurta set! The collection is really beautiful, trendy, and affordable. The staff were very friendly and helpful.
Subi CS
Local Guide · 17 reviews · 5 photos · 6 months ago
Excellent service at Mulberries. I had two dresses and the fit was perfect on the first try. The staff was very attentive and delivered ahead of schedule. Highly recommend. The quality is amazing, and it was shipped very quickly. Thank you Alan, you were so helpful and friendly — I will definitely be a returning customer.
Anjana Ks
Local Guide · 7 reviews · 2 photos · 7 months ago
Today we visited the store, as we usually do, because it has become one of our favorite places to shop for my wife. She loves coming here, and every visit feels special. The supporting staff, especially Asha, is always friendly and helpful.
shihab habeeb
Local Guide · 10 reviews · 136 photos · 9 months ago
I purchased 4 salwars within just 30 minutes because Mr. Aneesh understood my preferences from our very first conversation. His service was excellent.
Anu Mary Thomas
4 reviews · 1 photo · 3 months ago
Had an amazing shopping experience at Mulberries, Madina Mall! The store offers a great selection of products, excellent customer service, and a welcoming atmosphere. Highly recommended — Mr. Harris and Ms. Rajula were wonderful.
Naresh kumar
10 reviews · 2 photos · 3 months ago
Very good collection. Asha is extremely helpful and attentive when it comes to selecting dresses. She understands our style preferences and gives honest, thoughtful suggestions. Shopping with her is a delightful and stress-free experience.
Rahmathunnisa
1 review · 11 months ago
Have lots of good collection and for that 5 star. Very supportive and smiling staff.
Holiday mining
Local Guide · 118 reviews · 186 photos · 3 years ago
I actually went to buy just one kurta set because I loved their collection, but I ended up purchasing two outfits — a co-ord set and a kurta set! The collection is really beautiful, trendy, and affordable. The staff were very friendly and helpful.
Subi CS
Local Guide · 17 reviews · 5 photos · 6 months ago